Online Conference

Silicon Valley meets Europe


Silicon Valley meets Europe

Gain interesting insights directly from managers and experts from the San Francisco Bay Area and realize new competitive advantages. Watch a large number of interesting videos on any day and at any time you want and take part in an online interactive session, in which you can network with speakers and other guests. The videos have a length of approximately 20 hours in total. This premium conference is organized by Prof. Dr. Dieter Christian and his cooperation partners and is perfect for European CEOs, managers and their employees of all industries.

Among others, the speakers will address the following issues in respect of the Silicon Valley:

  • What are the culture drivers around innovation that differ elsewhere?
  • Which approaches are implemented regarding business model innovation and (digital) disruption?
  • What can European managers learn from successful Silicon Valley companies?
  • How do companies deal with emerging technologies and with change in general?
  • How is the term “digitization” interpreted in the San Francisco Bay Area?
  • Should managers be innovators, or should they only administrate their companies?
The advantage of the videos is that you can watch them on any day and at any time, you want. You can even watch them over a period of several months, if you have a narrow time schedule.
During each of the interactive sessions, you can network with other guests and ask questions to the speakers. You can attend one of the interactive sessions or, if you like, even several of them. We will offer enough interactive sessions in order to ensure that everybody will find a suitable date for participation. Each of the sessions will have a length of approximately one hour.
The agenda of the congress will be published, soon. Just leave your e-mail address (without incurring any obligation to register) below and you will automatically be notified, when the agenda is complete. Get fit for the future, now!

Preliminary Agenda

45 minutes

Silicon Valley in a post COVID world – We build again

San Francisco and the broader Silicon Valley was one of the first regions in the USA to promulgate a “shelter in place” ordination during the early period of COVID-19. While this preemptive move potentially saved countless lives, it did have an immediate and chilling effect on the startup economy. While bringing a few startups such as Zoom into prominence – the entire value chain, from venture capital, early to late stage startups and consumers have had to rapidly adapt to an entirely new world. Examples from this time provide blueprints of fear, resiliency and adaptability – insights into the true DNA of the valley. While there will be many firms going belly-up, what is certain is that the survivors will emerge stronger, bigger and more resilient than their peers.

Joseph Noronha

Detecon USA

45 minutes

AI, IoT, HCI, Digital Companion – yes, we can do this!

This talk focuses on the technological and cultural differences between Europe and Silicon Valley. It will review the endeavor of Siemens setting office in Silicon Valley, embracing opportunities and integrating them into the global portfolio. Additionally, this talk will particularly focus on the notion of Digital Companions. A Digital Companion is an entity that enhances human capabilities. It digests, integrates, and shares information with humans so they can focus on meaningful tasks. According to the user needs, a Digital Companion can act as a guardian, assistant, or partner. The Digital Companion embodiment adapts to what best suits the current user context and needs. This talk will review learnings and guidelines for becoming a successful global innovator.

45 minutes

Is there a New Normal for Supply Chain Management?

The need to reduce the carbon footprint and to achieve sustainability objectives already started to impact global supply chains. The global pandemic is accelerating the digital transformation of industries and the need to redefine supply chains and manufacturing. There is a once in a life time chance to redesign supply chains which are delivering affordable and individualized products to the mass market by fulfilling sustainability targets.

45 minutes

Change Management Culture in Silicon Valley

We’ve all made attempts to influence change in our company culture. We will cover the patterns of three Silicon Valley companies that made a positive change. We’ll look into the early growth of a design-thinking culture seen at PayPal, the introduction of Silicon Valley culture to Rosetta Stone, and the transformation of Symphony Communications into a unicorn start-up.

As part of the team that helped lead the transformation of these three incredible companies, we’ll be reviewing the strategy, tactics, and culture of how each turned into an „Agile-Thinking“ company using Lean Principles and Design-Thinking. I will educate and inspire the audience on the critical steps taken from all three companies and how to replicate them in your organizations

45 minutes

The Innovation Ecosystem Silicon Valley

Silicon Valley is not just a place, it is a state of mind. This talk aims to unveil the hidden history of the world’s leading innovation ecosystem. Furthermore you will learn about the special culture and mechanisms that make Silicon Valley tick. By taking a closer look at mobility trends you will understand which crucial role this region plays in inventing the future.
45 minutes

Translating Design Thinking Culture

Digital Transformation and Silicon Valley’s culture of disruption go hand-in-hand. By taking inspiration from the Bay’s ability to rapid prototype and innovate by failing fast, industries all over the world are developing growth mindsets from the ground up and mirroring the free-form spirit of the start-up.

This presentation will focus on translating the buzz around Design Thinking and how the skills of practitioners such as IDEO, the Stanford, IBM, Google, Microsoft, and more can be used outside of San Francisco with the same impact.

45 minutes

Why A Swiss Telco Has An Outpost In Silicon Valley, How It Works, What It Hopes To Achieve There

Silicon Valley has been the focal point for innovation for decades. Swisscom, Switzerland’s leading telco and IT provider, has been scouting the San Francisco Bay Area for the newest and greatest technology for over 20 years. However, innovation is hard and merely having a physical presence among the masses of startups and big-tech companies does not guarantee success by any means.

How does Silicon Valley work? Do you need to be in the Valley yourself? And what role can you play there? These are some of the questions we will try to answer in this introduction to the Swisscom Outpost.

45 minutes

How to Innovate with Silicon Valley Startups

Based on my decades of working experience in Silicon Valley, I will discuss how established companies could leverage the world renowned innovative power of high tech startups. There are many benefits working with companies as they can leapfrog your business with wonderful new technology. However, there are also many pitfalls, especially for those companies in regulated industries such as healthcare and banking. This talk will illustrate both benefits and challenges with my first-hand knowledge from Bank of America, Blue Shield of California, and Castlight Health. Best practices are also discussed so that you can develop your best strategy to use startups as your springboard to success.

45 minutes

A Distinctive Approach to Strategy by Silicon Valley Companies

Some of the most successful technology companies in Silicon Valley have a adopted a very different approach to strategy. This talk will explore the distinctive elements of the Zoom Out/Zoom In approach to strategy. Rather than adopting the five year planning horizon of most conventional approaches to strategy this approach focuses on two very different time horizons – 10-20 years and 6-12 months. This approach has some significant advantages. It takes managers out of their comfort zone and forces them to question some of the most basic assumptions about their business. It also helps to focus near-term initiatives on impact that will really matter in a rapidly changing world.

45 minutes

The Post-Digital World: Changing technology, lives, and business

Across time, dominant economic models have transitioned from pre-industrial to industrial to digital. The ‚digital economy‘ brought with it great wealth, social transformation, and new ways of seeing the world. In this talk we argue that there is a new economic model which we call ‚post-digital‘. Of course a post-digital world leverages digital technology. But the opportunities it creates, and even the way of thinking that it fosters, are as radically different from the digital economy as the digital economy was from the industrial. This talk will explore the post-digital world and its implications.

45 minutes

How Do Silicon Valley Venture Capitalists evaluate European companies?

European companies are often evaluated through US eyes. This may give them some advantages over their American counterparts, but may also pose some challenges because of the unique characteristics of European businesses. In this talk we will highlight some differences between US-based startups and European ones, and address the ways in which European founders and executives could leverage the advantages and avoid the pitfalls.

45 minutes

The DNA of Your Workforce Post Crisis: A Silicon Valley View

Today’s unprecedented environment has brought new challenges to people and organizations. Leaders everywhere are in a race to adapt new models for rebuilding and reimagining jobs – and with a dynamically shifting labor market, leaders cannot rely on talent operating models of the past. To stay competitive, leaders need the ability to build new skills and rapidly deploy their existing workforce in innovative ways. Join us for a presentation on a Silicon Valley view of rebuilding the DNA of your workforce with CEO of Hitch, Kelley Steven-Waiss. Kelley will be sharing her paradigm-shifting insights on how to rethink the workforce by introducing the next-generation talent operating model. She will share B2B enterprise case studies and her own stories as a CHRO and Chief Innovation Officer as described in her recently released book, The Inside Gig: How Sharing Untapped Talent Across Boundaries Unleashes Organizational Performance.

The list of presentations will be extended and completed, shortly.