Franck Ardourel is a Sr. Principal Marketing, Innovation and Strategy at Amazon, but also an expert in MadTech and digital transformation. For thirty years, Franck has performed marketing in the US, EMEA, APAC, and Latin America in the consumer-to-business (C2B) market for Fortune 500 companies and start-ups. Franck has a data-driven and tech-first mindset with substantial experience in data sciences and big data. He knows how to transform a business digitally to meet the demand of consumers and turn marketing engines into a powerful revenue-driving force. Originally from France where he started his career, he came to the United States in 1999.