Personalization First, or You Will Be Last

Franck Ardourel

 84,00 (incl. VAT)

The on-demand economy continues to grow. More consumers purchase products and services from on-demand platforms that use a website or an app to connect them directly with the right product service provider. The on-demand economy generated $110 billion in 2019 and has revolutionized consumer behaviors and shopping experiences. It makes people’s lives more convenient, mobile and fun. With the Uberization of our economy and the General Data Protection Regulation (GDPR) in Europe there are many reasons to integrate the state of the art technology to comply with our environment and serve your consumers. MadTech is How to align Tech with marketing capabilities to support a consumer-centric vision and deliver seamless consumer experiences. How do brands and consumers connect and engage in real-time in this new consumer ecosystem?

44 minutes

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