A Distinctive Approach to Strategy by Silicon Valley Companies

John Hagel

 96,00 (incl. VAT)

Some of the most successful technology companies in Silicon Valley have a adopted a very different approach to strategy. This talk will explore the distinctive elements of the Zoom Out/Zoom In approach to strategy. Rather than adopting the five year planning horizon of most conventional approaches to strategy this approach focuses on two very different time horizons – 10-20 years and 6-12 months. This approach has some significant advantages. It takes managers out of their comfort zone and forces them to question some of the most basic assumptions about their business. It also helps to focus near-term initiatives on impact that will really matter in a rapidly changing world.

45 minutes

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